THIS BLOG IS TO FACILITATE THE DELIVERY OF UNITS -
BSBDES202A EVALUATE THE NATURE OF DESIGN IN A SPECIFIC INDUSTRY CONTEXT
& CUFRES401A CONDUCT RESEARCH -
KINGSCLIFF TAFE
SEMESTER 2 - 2009
Qantas is the the national airline of Australia. Quantas was founded in Winton, Queensland in 16 November 1920. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services".
Qantas recently unveiled a new logo in July 2007. The new change was triggered because of a new tail shape on the Airbus A380 super jumbos and Boeing aircraft
Qantas took this opportunity to make the design of their new logo a little more contemporary. The new logo was design by Hans Hulsbosch of Hulsbosch Communications.
Some of the changes in the new logo are below
The feet of the kangaroo are more visible and do not appear to touch the ground. 2. The tail of the kangaroo appears to be pointed more upwards than before. 3. The italicized font of the airline 'Qantas' is different
Even if the change is very subtle, I can see a big difference and I like the difference
The airline has also changed the lettering on the side of its aircraft as part of the overhaul.
Not thrilled about the font, but on the aircraft, it all works.
The con temporize shape to the new kangaroo logo has the negative and positive space that seem to fit and balance the surrounding shape.
THE COMPANY Sheffield bassed manufacturer Taylor’s Eye Witnes Then called Harrison Fisher is a Knife and cuttlure company that is renowned for its quality THE PROBLEM Taylor's Eye Witness was facing a growing threat from cut-price competitors in the Far East after the death of designer Robert Welch with whom it had worked for thirty years.
Taylor's Eye Witness had become vulnerable to increased competition from European producers – particularly those in Germany, which have an advantage of perceived superior quality and design – and from the Far East with its low costs.
Although Harrison Fisher had its own brand 'Taylor's Eye Witness' much of its business came from providing supermarkets and department stores such as Tesco, Sainsbury and John Lewis with own label products. However, the supermarkets ability to source cheap own label products from the Far East meant that the company’s business was slowly disappearing.
‘When Robert died, our design input died with him. We knew that we had a weakness in design. We knew that things were changing in the world and that we had to do something about it, but we weren’t sure what to do,’ says Fisher.
THE RESPONSE
Was to join Designing Demand Immerse, a strategic design advice and business growth service run as part of the Design Council’s Designing Demand programme. This would provide a team of top designers led by a mentor and would suggest a course of action.
*Rebranding and *Improved product design
These were needed to establish new markets The new range and brand have also helped the company move towards becoming an independent consumer brand name with its own sophisticated, design-led products, rather than being predominantly an 'own-brand' supplier. ‘Ultimately,’ Fisher says, ‘I want to be in a position where if the retailers don't want us to do private label it's not a crisis.’
RESULT Before and after With new branding, packaging and products, Harrison Fisher has turned a corner. It has invested approximately £80,000 in design and it's core business now focuses on high quality, well designed products from cutting edge experts.
There sales have increased by over £800,000
Here are two other examples of graphic artists work that depict a similar theme one is motley crues album cover for two fast for love wich is a very close depiction of the rolling stones sticky fingers it is sexual made to shock and appeals to an audience. The other is an album cover for a band called boss hog it too is sexual and shocking they are both on the same level as sticky fingaz
The Love146 Case study – Rebranding (Justice For Children International)
The Love 146 case study is an innovative example of graphic design being used effectively to reposition and re-brand services and the way in which the public perceives the 146 organisation.
Love146 works toward the abolition of child sex trafficking and exploitation through prevention and aftercare. Love146 trains aftercare workers, multiplies safe homes, aids socioeconomic development programs in high-risk communities and provides a voice for these victims of modern-day slavery. (1)
Since the Justice For Children International was rebranded by the design company Brains on fire to Love146. The Love146 organisation has taken off.
The emotional connection with that story has inspired a blog, increased volunteer sign-up, and increased awareness. With new sponsorship from the popular band “Paramore,” who wears the Love146 patches at all their shows, to Porsche Racing and more, awareness has skyrocketed. (1)
Design Firm http://www.brainsonfire.com/
Other Examples
The 46664 campaign is a similar to the Love146 campaign , because it also help’s tosolve the injustice of humans right’s and raise funds throughout the world through good graphic design.
The campaign is an initiative to inspire individual and collective action towards an AIDS-free world. At its core, the campaign is about bringing hope and inspiration to all affected by HIV/AIDS. Thus 46664 raises awareness about the HIV/AIDS pandemic and the underlying issues that influence it, such as poverty, lack of education, gender inequality, lack of access to health facilities and the denial of economic opportunities. (3)
Another example is GAP Activity Project’s, being rebranded to Lattitude, because of this process applications for placements have risen, with a strong platform now in place to develop the brand internationally as a leader in its field. This was done because of,
the organization works as a charity, placing some 2,000 students every year and enabling them to immerse themselves in the local culture and become members of that community. However, the radical expansion in the market for these services in recent years has amplified competition from both the private and charity sectors. Many of these competitors also used the word Gap in their titles – an issue further complicated by the presence of a major global retailer sharing the same name. (2)
CASE STUDY: THE ROLLING STONES “STICKY FINGAZ” At a party in New York in 1969, Andy Warhol casually mentioned to Mick Jagger that it would be amusing to have a real zipper on an album cover. A year later, Jagger proposed the idea for Sticky Fingers, the first release on the new Rolling Stones label. Album packager Craig Braun had also suggested releasing the album in a clear plastic jacket with heat-sensitive liquid crystals inside -- "so you could make your own little Joshua Light Show," he says -- as well as with a mammoth foldout cover of Jagger's castle in the sound of France. But Jagger knew what he wanted: The packaging of Sticky Fingers proved the Rolling Stones had not lost their gift for outrageousness and, as their first post-Altamont studio album, very shrewdly moved the Stones away from what Braun calls "the evil thing" and into a more sexual mode. Sticky Fingers also debuted the famous Stones logo: a caricature of Jagger's lips and tongue. The heavily merchandised image was soon incorporated into pendants, key chains, belt buckles and even tattoos. Warhol took the cover shot; though many assumed the model was Jagger, it has often been rumored to be a hanger-on at the Factory, Warhol's studio, named Joe Dallesandro. Then Braun realized there had to be an extra layer of cardboard to protect the record from the zipper; that layer features another Warhol shot of a different man, possibly the twin brother of Warhol's "boyfriend" and assistant Jed Johnson, this time in his jockey shorts. But it turned out that during shipment the zipper would press into the album stacked on top of it (invariably damaging "Sister Morphine"); Atlantic Records threatened to sue Braun for all the damage. After getting "very depressed and very high," Braun came up with the solution; pull down the zipper before the album was shipped -- then it would dent only the label. Braun never did figure out how to keep Sticky Fingers from scratching other album covers. At first, several department store chains refused to display the album because of the model's rather snug jeans. "If you stand back from that cover," says Braun, "you can actually see the guy's dick. I used to kid Andy: 'I know you had that guy playing with his dick before you shot the picture!'"
Some of my favourite album covers
Music Graphics : Case Study
I have chosen to do the case study on music graphics because music stretches such a vast spectrum. There is music that caters for all listeners and they need music graphics for advertising promotional material album covers and more . I think this case study is good it will help us become more familiar with the industrie we are working towards and help us gain the necessary knowledge needed to work within it. Album cover art can be used as a branding tool In recent years the development towards a completely digital business environment has affected the music industry in many ways One major challenge for organisations in the music industry has been falling overall sales of music, and illegal downloading has been accused of being cause for this slump. In an attempt to go beyond this simplistic assumption, studies are gradually focusing on analysing these changes as constitutes of a new business environment that requires a specially tailored strategies. Marketing has been cited as one solution in increasingly diverse and competitive music markets. This research concentrated on one part of the market ing strategy, branding. Branding in music is regarded important for economic success and yet album cover art is scarcely studied subject. Therefore, this research aimed to study the relationship between album cover art and branding theories, explored focused album cover creation and used a case study to define an example of such a cover art creation. The research also aimed to elaborate the importance of this component for success in the contemporary music industry. teppohudson.files.wordpress.com/2008/02/final.pdf
Andrew Kelsall provided me with a fantastically detailed case study on a branding project he worked on for St Luke's Church, he worked on the logo designs, identity, and signage. The church wanted an up to date look to show they were a contemporary church that was “on the move”, as well as the additional organisations that were affiliated with St Luke’s. The challenge of the brief was to create a set of designs that were both individual, yet part of a branding and identity structure. There were a large variety of initial logo designs that he presented, all working to create unity within the sets. I found it interesting to see way he attempted to represent the 'church theme' in different ways, such as the bow in the first set to tie things together, a horse to show the Church moving forward, the dove, river, and the chosen design based on the christian Fish symbol. Repetition of the fish symbol in all the logos was important, as was the repetition of the brush-stroke theme and the overall shape. The type style used is simple and clear (helvetica neue) and the same colour throughout all the designs, it is clear and easy to read on the signs. Colours for the designs were simple, the logos and the stationary were two colour except for the back of the main business card which had the full set of logos on it, this would keep the printing costs down. Overall I think it was enlightening reading through the case study because every step he took he explained what he was doing and why he was doing it. http://www.andrewkelsall.com/church-christian-fish-symbol-logo-designs/
above is a logo for a university which has been updated (the old one is on the left and the new right), to me the new one signifies keeping up to date with technology and looks lively, bright and fun, everything you would want from a university. http://www.underconsideration.com/brandnew/archives/will_waterloo_logo_survive.php
another example of updating a logo is above, the old one is fine but dosn't say much about the company, not even the full name. The new one shows more detail in the name & description but also keeps the 'MSF', the green represents growth, the arrow points forward or up, it's a much more positive & trustworthy design. http://www.thebrandsurgery.co.uk/branding-msf.php
This Thursday (23/7) in class we looked at several case studies related to various areas of Graphic Design on the site: www.designcouncil.org.uk
at two case studies: Unpackaged
and Serious**
Both these studies are innovative examples of graphic design being used effectively to reposition and re-brand products/services and the way in which they are perceived by the public.
1: Locate a case study from one of the following areas of Graphic Design that is of interest to you or you would like to know more about:
Branding/Corporate Identity
Packaging
Publication Design
Infographics
Signage/Architectural/Environmental Graphics
Music Graphics
Typography
Website design
Film & TV Graphics
2: Write a brief summary of your chosen case study/example and your response and thoughts on the project. Please provide one image of the case study you and using and, of course, a link to the case study.
3: Then find two other examples of recent graphic design work that you feel relates to your chosen case study. Explain why.
For example: If you use the unpackaged case study (above) you might find examples of green packaging/thinking that relate.
This post is to be completed by Thursday 6th August (by the start of class)
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