To whom it may concern,
I'm not good with research so I have no idea what to do...
Thank you for your time,
Warm regards,
Elisha
Wednesday, September 2, 2009
hey gang,hows things? i'll begin by filling you in on my adventures i've been sending the "SOOPKICHN" guy lots of emails it turns out his name is actually Jae Copp and he is a really good guy.He lives in Currumbin in the hills and is 37 i asked him for a photo of him self but to no avail.Yer but the project is still running smoothly so yer i'll keep you up to date, bye for now :-)
Tuesday, September 1, 2009
Luke post 3: SECURITY WITH COLOUR.
The theft of information and communications technology (ICT) equipment from schools is widespread and costly. Projectors are especially prone to theft, with one local authority estimating that the cost of replacing projector equipment ran to £200,000 in a single year. And the expense is not just restricted to buying new equipment - it also has to cover damage to school property resulting from the theft, associated insurance claims and the disruption to lesson schedules in the school itself.
After a wave of thefts during which 195 projectors were stolen from London schools in the first three months of 2005, many sold to pubs and clubs to show football matches and films, the British Educational Communications and Technology Agency (Becta) proposed a simple and low-cost design solution. It suggested that all educational equipment could be produced in a bright and distinctive orange colour so that any equipment stolen from schools would be easily identifiable and more difficult for criminals to sell on. Potential customers are likely to find the gaudy orange units less desirable to use in a domestic environment and they might know that the orange colour means it’s school property and has therefore been stolen.
According to Becta, the orange initiative had an immediate and beneficial impact. In the London Borough of Havering annual ICT thefts from schools had exceeded £150,000 in one year. But when the borough introduced orange projectors and linked them with other security measures, such as etched and forensic marking on the equipment, burglary rates fell substantially. Potential thieves were put off by the colour because they knew they’d find it more difficult to sell the products on.
I think its amazing that they have come up with an idea so simple as changing a colour and has ended up so effective. I would’ve thought having a bright colour would make people want it more considering a lot kids like bright colours.
http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Security-with-colour/
After a wave of thefts during which 195 projectors were stolen from London schools in the first three months of 2005, many sold to pubs and clubs to show football matches and films, the British Educational Communications and Technology Agency (Becta) proposed a simple and low-cost design solution. It suggested that all educational equipment could be produced in a bright and distinctive orange colour so that any equipment stolen from schools would be easily identifiable and more difficult for criminals to sell on. Potential customers are likely to find the gaudy orange units less desirable to use in a domestic environment and they might know that the orange colour means it’s school property and has therefore been stolen.
According to Becta, the orange initiative had an immediate and beneficial impact. In the London Borough of Havering annual ICT thefts from schools had exceeded £150,000 in one year. But when the borough introduced orange projectors and linked them with other security measures, such as etched and forensic marking on the equipment, burglary rates fell substantially. Potential thieves were put off by the colour because they knew they’d find it more difficult to sell the products on.
I think its amazing that they have come up with an idea so simple as changing a colour and has ended up so effective. I would’ve thought having a bright colour would make people want it more considering a lot kids like bright colours.
http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Security-with-colour/
Wednesday, August 26, 2009
Chloe blog 3. Packaging
Packaging Case Study:
“Palmolive”
In keeping with its strategy of steady brand development, the Colgate group decided to capitalize on growth in shower gels and position itself on that market by finding an innovative positioning around one of its major international brands, Palmolive.
Since shower gels are very common and have such a competitive market, the group chose to launch a new range of products enriched with essential oils, knowing that this type of product had until then ad a relatively small market.
Their challenge was to inform consumers about the 
benefits of aromatherapy and make these seem attractive at the same time create a visual universe and identity for the range combining the codes Palmolive uses for the mass market with a language stressing the “natural benefits” of essential oils.
Dragon Rouge came up with a creative concept for Palmolive aromatherapy powered by two key ideas: transparency and colour.
The ultra-transparent and shiny packaging features colours that evoke ideas (green for energy and purple for relaxation)
Dragon Rouge created a window sticker for the back of the packaging evoking, in a nature-oriented and highly illustrative way, the vegetal origin of the ingredients.
Pevonia is also a range of products that were revamped by dragon rouge.
Pevonia is a skincare range which its packaging had not been updated in ten years and no longer met the expectations of a growing clientele for spa care products.
Dragon Rouge suggested that Pevonia focus on purity and sophistication, hence the generous use of white and silver and to emphasize its strength.
A more sophisticated logo, clearer-cut packaging and the use of
more refined materials all reinforce the higher-end positioning
and new modernity.
I find the new improvements very affective and i feel as if they have achieved their ideas and goals for their new take on packaging.
http://popsop.com/category/case-study
Tuesday, August 25, 2009
"Publication Design"
Standing out on a crowded shelf requires an arsenal of cool design and excellent content!
Visit any newsstand and on the display racks you'll find dozens of magazines, all vying for your attention. Some are bold, some understated and others are classics that we have formed a relationship with over the years. Yet how do you make a magazine stand out from the crowd? The answer is there is no one true factor that ensures a magazine's success, but rather it is a combination of great design, good font choices, excellent content, format and of course an eye-catching cover.
WOODEN TOY
Wooden Toy magazine is a world renowned skate and design magazine, the trademark of which is super slick design mixed with decidedly impressive content by magazine's founders Timba Smits and Chris Meyer. The 'no rules' layout and design of Wooden Toy magazine is largely a credit to art director Smits, a self-confessed typography perfectionist. When he can't find a font to suit a certain page design, he hand draws the type himself, before scanning it into his trusty workhorse, an old Mac G4, and colouring it in Photoshop. The results are striking to say the very least. "We developed a publication with no fixed positions and a dedication to quality design and intricate typography. Each page is treated like a new publication itself," he says. Smits is also quick to point out that Wooden Toy is now in a class of its own. Strictly limited to 5000 copies, making it even more of a collector's item.
Mag's like "Wooden Toy quarterly" ar'nt the typical mag you would pick up doing the grocery shopping, reading it at the register...You know the ones with the fashion, latest recipes and most importantly...gossip of the stars! but what you dont know, or maybe hav'nt ever realised is the continuous repeatition every week, month etc. Each page, templated for each section. Its not creative, not adventurous, not personnalised or artistic, definately graphically layed out perfectly every time. but hey!...you found that little black dress you always wanted or those pair of Sex in the city heels you've been dying to try on, right!
I guess you get the jist of what im trying to say....so i found some other awesome mags worth checking out, like "King Brown" and "Monster Children"
KING BROWN
You cannot help but fall in love with King Brown from the moment you remove it from its custom designed brown paper bag. The first things you'll notice, aside from the fact that it is a weighty and wonderful looking magazine, are the added surprises that come with it, usually stickers, confetti or stars, a coaster and other various extras. The magazine itself is beautifully designed and features the work and words of various artists, both local and international. King Brown is what you might call an independent magazine, as it does not have the backing of a big publishing firm behind it and runs on the passion of its staff. The magazines founder, Yok, an artist from Western Australia, started King Brown after seeing his first Lodown magazine. King Brown's content has a focus on art in all of its forms and the featured artists are allocated six pages each in which to showcase their work and tell their stories.
MONSTER CHILDREN
First the name grabs your attention. Then, after flipping through the pages of this beautifully designed magazine, it is easy to understand why it has gained so many compliments from peers and readers alike. The content is varied, but at the end of the day is derived, as co-publisher and art director Campbell Milligan advises, from skateboarding, snowboarding and surfing. You will also find, however, a diverse range of articles on completely unrelated topics, such as the gangs of Papua New Guinea. The readership of Monster Children, which is itself an assorted collective, can range from students through to an architect living in Norway.
I love the way these magazines represent raw artistic talent, freedom to push thier creativity to the limit. No rules!
Wooden Toy mag has its own personal style, each and every detail is unique in itself...page after page, and has a handmade, personal feel towards the reader. Wooden Toy's intriguing articles, layout, illustrations, artistic flair and great sense of humour will have you struggling to put the book down. And to make it that little more personnel...each issue presents you with an official certificate of authenticity......with love.
http://www.woodentoyquarterly.com/
http://www.kingbrownmag.com/
http://www.monsterchildren.com/
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