Chloe Blog 1. Website Design

Case study about Website Design
by Netable Software Solutions.

"Florigene" is a company that applies biotechnology techniques to the development of novel varieties of cut flowers. They wished to redesign their website and portray a fresh image on the Internet, attractively presenting their products and providing information on wholesalers.
Florigene wanted to better display their products – carnations in various shades of purple. Designers from a company called Netable software solutions started the process by sketching logos in various colours, fonts and illustrations. The company gathered as much information on the business as they could to determine who their target audience was and what services they wished to provide to the visitors of their website.
After several designs for the website they settled on one which clearly showed the purpose of the company, had clear navigation around the website, had relevant colours, fonts and images and a happy, sweet vibe that flowers portray.
Netable software solutions provide a recommendation and marketing ideas to enhance the website in this case study.
Some of these ideas include: Photos of products -“The design provided for empty sections of the page on the left hand side below the navigation. We recommended that photos of their products be displayed to fill this space. Viewing the same pictures again and again would have been monotonous so we designed the pages such that each time someone visits the website a different set of flower arrangement is loaded. We implemented the same with the catch phrase under the logo.”
The whole process took Netable software solutions two and half months to complete. Once the client was satisfied with their new website they moved the site to the production server and florigene website was made live.

Testimonail from Florigene:
"Excellent, I was very pleased with your customer relation and efficiency."

Netable software solutions have been updating Florigene’s website regularly with new details, advertisements and flower arrangement pictures as the seasons and styles come and go.

http://www.florigene.com/

http://www.netable.com.au/aboutus/website_design.php


Here are two examples of other flower websites. They both relate to Florigene by the relevant fonts, illustrations, photos and navigation around the website. The colours also provide a fresh, happy feel and vibe that is relevant to the companies.

Innocent Drinks

In 1998, three men decided to try out a new business venture by selling pure fruit smoothies at a small music festival. They provided two dustbins for customers to deposit their empty cups, one labelled ‘yes’ the other ‘no’. The question on the sign above the bins read ‘should we give up our jobs to make smoothies?’. By the end of the day, the ‘yes’ bin was overflowing, and the innocent Drinks has grown into an international brand with a turnover of 76 million pounds.
Innocent was formed with the very simple idea that every product contains 100 per cent pure, fresh ingredients and no fruit concentrates. With limited resources Innocent couldn’t afford to hire external agencies to design and develop the company’s look and feel, employing instead one of their friends, Dan Germain as Head of Creative. They had no design knowledge or experience “there user testing was done on people they knew and they emailed there friends with packaging designs’.
Instinct played a big part in development of the packaging, they didn’t have any sophisticated marketing plan, they just wanted to like the way it looked and tasted and for it to stand out on the shelves.
” After consultation with Innocent’s core target market – young, urban professionals (i.e., the group’s friends)- the apple with the halo logo was chosen as the most clearly illustrated Innocents core values.
Innocent has always believed in keeping things simple and straightforward, a strategy which suited the team’s initial lack of experience and knowledge about the design process and developing a brand. For example, the now instantly recognisable ‘apple with halo’ logo was first sketched on a napkin in felt tip pen.
The fun, easy going, no-nonsense approach suited a small start-up that appeared to be flying in the face of the big corporate drinks manufacturers, and yet, even now Innocent has claimed 63 percent share of the £111 million UK smoothie market, the company has managed to maintain the integrity of its brand values, retaining the trust and support of its employees, customers and retail partners.
Innocent refreshed their visual packaging five years after their launch
As more and more products were added to the brand portfolio, a noticeable visual fragmentation was occurring in the range.
Pearlfisher was tasked with refreshing and affirming Innocent’s place as the number one smoothie and providing a platform for visual growth.
The design principles put in place work across the entire range to provide the required consistency but also allow for individual interpretation by the Innocent in-house design team, as they add more products to the range.

I started out on this case study inspired by the way these guys started out there business, and loved their approach to ethical and
Environmental issues, simple design and internationally respected as good employers.
Although I’m saddened by the recent news that Innocent sold 20% stake to US giant Coca Cola for 30 million pounds. Guardian.co.uk, 6 April 2009

Copycats Nudie Fruit Juice Drinks

POST 2: TV/Film Title Design - Elisha

http://vimeo.com/5846864

DEXTER... serial killer?

The main title and opening sequence, created by Digital Kitchen (DK: an American based company with studios across the country), leaves you feeling a little disturbed and a lot intrigued.

The way it is filmed close up with surreal lighting, the montage of events that occur in every day morning routine such as shaving, flossing, dressing, preparing and eating breakfast almost seem like they are completely different to reality. Your captured by a feeling of suspense that lures you to a dark place without even realising your mind has taken you there!

It is designed to be a parody of the opening sequence in the movie American Psycho.

The winner of the 2007 Emmy award for Outstanding Main Title Design, I believe DK have achieved exactly what was intended and more.

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Napoleon Dynamite is another clever opening sequence...
Just thought I would throw something random in.

I love the creativity in using sauce to write with... so cool.
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Check out the opening sequence for Lemony Snicket's - A series of unfortunate events.

It seems to be entirely made up of cut out shapes and puppetry. Amazing illustration and graphics. It drags on a bit too long I think but mostly because of the monotonous music though it's so detailed that it doesn't bore you. It very much depicts the setting and mood for the film even before you even see the first scene. Job well done. Kudos!

Unfortunately I had major problems loading this clip so if you are keen to view it you can go to the link posted at the bottom of this blog.

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THE FIRST RULE OF FIGHT CLUB IS DON"T TALK ABOUT FIGHT CLUB.
THE SECOND RULE OF FIGHT CLUB IS DON"T TALK ABOUT FIGHT CLUB.
You guessed it... Fight Club is appealing to me because I really like the movie but the title is pretty cool also.
It leaves you wanting to know more, wanting to see what happens next.
It's very dark and has great 3D graphics. Possibly could have been more alluring with hints of what the movie is about but I think it captures your attention anyway.

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IRON MAN

All round great movie. The opening sequence resembles the comics that Iron man originated from. I think the idea was to relate to kids and big kids alike. Mission accomplished. True genius. Love it. Love the movie and love the graphics. Very cool.

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I hope you enjoyed the read and I look forward to captivating you even more in my next post...

Sourced from: www.artofthetitle.com

TO BE CONTINUED...

" The abolition of child sex slavery and exploitation . Nothing less"

Founded in 2002, originally as " Justice for Children International". JFCI was too similar to another organization with a different mission which was causing confusion.
The design firm, "Brains on Fire" were called in to market the cause which proved to be a very successful rebrand, winning the 2009 Rebrand Global Awards and directing many supporters and sponsors towards this very worthy cause.
Brains on fire helps organisations build movements. So their approach to design jobs are based on decisions of ethics and cause.

Purpose
*Create a powerful, memorable name that would start a conversation.
*Ignite a movement to wipe child sex slavery of the face of the planet.
*Raise capital from public and private sectors.


The name change was activated by a story so powerful and passionate that everyone on the design team reacted to it.

The story of a room full of young girls watching cartoons on television. All of them dressed in a red dress with number tags attached to them. Men peering through a glass wall, contemplating which child they would pick to abuse. A little girl who appeared to be new, as she was peering through the glass with a look of terror in her eyes, was wearing the number tag 146.

When I first saw the name i was puzzled as to what it meant which encouraged me to look further. Reading the story on how this name came about was so heart wrenching and disturbing it instantly moved me to want to do something about this. The name certainly does cause intrigue and it does force the story to be told. The organisations logo with all its dirty, grungy marks representing her name tag is very striking and a current trend in design. The identity of Love 146 is one which is dynamic in design and cleverly strung together with a story which moves people to want to help this cause.

Children are being trafficked and raped daily. Love 146 works toward the abolition of child sex slavery and exploitation through prevention and aftercare.

Please click on images below to enlarge. Thanks.


http://www.brainsonfire.com/ http://www.love146.org/pages/page.asp?page_id=7158

luke-case study HMV music

Huge changes in the way that people purchase and consume music, video and games products have required high street retailers to respond, as consumers increasingly turn to digital technology, internet downloads and file-sharing. After a review of its brand HMV decided to reinvent its stores as multi-channel social gateways to its catalogue of music, video and games software titles.

Over the past couple of years the company has worked with branding and design specialists venturethree to define what HMV should represent as a brand, and to determine what changes were needed to ensure the company stays relevant to today’s consumer. In developing HMV’s strategy, one of the key aspects identified by venturethree was that the company should align itself more closely with people’s emotional relationship with music, films and games.

The famous trademark image comes from a painting by English artist Francis Barraud, A.R.A. and titled His Master's Voice. It was acquired from the artist in 1899 by the newly-formed Gramophone Company. According to contemporary Gramophone Company publicity material, the dog, a fox terrier called Nipper, had originally belonged to Barraud's brother Mark. When Mark Barraud died, Francis inherited Nipper, along with a cylinder phonograph and a number of recordings of Mark's voice. Francis noted the peculiar interest that the dog took in the recorded voice of his late master emanating from the trumpet, and conceived the idea of committing the scene to canvas.






links:
http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/HMV-Group/

Case studies on PACKAGE DESIGN

Puelles is a traditional family run winery located in the Rioja region with a strong winemaking tradition. The Puelles family estate produces wines with the utmost care and attention combining tradition with innovation.

Challenge

"The mix of tradition and innovation was not reflected in the brand and its packaging had become dated and did not reflect the real spirit of the Puelles wines today. The aim of the project was to create a modern brand and increase the awareness and perceived quality of the Puelles wines, both on a national as well as an international level."

Solution

The use of a interpretation of a key element of the Puelles heritage; a 17th century stone wheel from the original mill of the winery helps to represent the new spirit of the brand; creating a more contemporary language which also serves to unify the different wines and vintages.

Within the Puelles range they have also designed the wine labels for the organic brand and the Zenus (author wines), which are exported to the United States.

Zenus is an “author’s wine” produced in small quantities and especially designed by the winery’s specialist and owner, Jesus Puelles. His signature has a main prominence within the label in order to highlight the unique personality of this exclusive wine.

For the organic wine The Brand Union combined the usage of a green pallet with the idea of a limited area of land in order to represent representation of the essence of this eco-friendly product.

The refreshment of the wine labels and packaging was conceived in order to create a profound impact on the Puelles winery brand image.

The creative result combined a strategic approach with a renewed aesthetic sensitivity. They have achieved an ownable and recognizable brand language that covers not only the label as well as the crates and rest of the packaging. The colour palette also contributes to communicate elegance and tradition through a rich range of colours related to the spirit of the different grapes and wines.

A key issue of the project was to include in the new design some element of the estate, but with an artistic angle. So the challenge was to find something typical from the Puelles estate which at the same time could inspire an artistic approach, communicating the Puelles winemaking heritage in a simple and direct way.

With this new identity the Puelles wineries will be able to better face the future challenges of the marketplace.

Result

The Brand Union have created a strong and contemporary brand for Puelles which is predominantly reflected in the unified product range adapted to the tendencies of both the old and the new world of wines.

• Similar case studies i researched:

Cecchetti Wine Company

The Redtree brand was initially introduced to the market in March 2007 prior to Cecchetti Wine Company working with CF Napa. While the price point of $10-15 was received enthusiastically by the trade, sales began to decline rapidly. The feedback was that the packaging was too dark and ominous.

Previous design

New label design

The simple red and cream design is brighter, fresher and makes use of a modern vertically orientated label that features an iconic oak tree for easy consumer recognition and recall. Embossing and a textured, toothy paper help reinforce the brand’s natural goodness, while all varietal specific information is located on a separate red strip at the base of the bottle for ease of shopping.

Marketplace Results

In the first half of 2008, 48,000 cases were sold—already double the total amount of cases sold during the previous years’ launch.

PERRIER

Perrier has one of the richest legacies in the beverage world. It has a unique status as both a mineral water and soft drink thanks to its powerful bubbles.

Solution

1) Revamp the “glass” range. It is recommended, a higher quality of presentation for products sold individually (glass bottles): more minimalism and use of sophisticated materials (metallization) and graphics (label and stickers).

2) Create a high-end brand identity and universe with modern versions on the fundamentals: the source, monogram, colors… all the elements used for communication channels other than the mass media.

3) Develop a range of plastic bottles to meet the expectations of new younger and more mobile consumers, and give the brand a new face. Including 50cl and 1l bottles, the new range is in keeping with the Perrier codes but reinterprets them in a register that is specific to the material used: bottles in the shape of rockets, powerful and ultra modern graphics.

All cases represent the modernising/updated beverage packaging and design, to achieve the products successful end result.

reference:

http://popsop.com/category/case-study

BRANDING...first impressions last - Elisha

EYE HEART BRANDING

I've chosen Woolworths re-branding for my case study...


After twenty one years Woolworths wanted a new identity. A new image to roll out across their 780 outlets throughout Australia and New Zealand in all exterior and interior signage, staff outfits, stationary, packaging and all forms of marketing.

Only two companies were invited to the pitch - Hans Hulsbosch and Ken Cato.

Hulsbosch being the successful designer developed the new logo combining the three key elements of the famous strap-line.

• 'W' for 'Woolworths'
• The colour green and fruit for 'the fresh food'
• A person with arms in the air - food is energy for 'people'

Safeway stores in Victoria will adopt the new logo and will be renamed to bring unity to a national brand.

The new logo is reminiscent of the famous 1970's one.
Shaped like a fresh green granny smith apple with a leaf but also as a person to represent Woolworths customer focus.

Only time will tell if the new approach will be successful.

The Hulsbosch agency also revamped the Qantas logo and the flying kangaroo.

http://www.ausfoodnews.com.au/2008/08/22/woolworths-confirm-rebranding-strategy.html