Chloe Blog 1. Website Design

Case study about Website Design
by Netable Software Solutions.

"Florigene" is a company that applies biotechnology techniques to the development of novel varieties of cut flowers. They wished to redesign their website and portray a fresh image on the Internet, attractively presenting their products and providing information on wholesalers.
Florigene wanted to better display their products – carnations in various shades of purple. Designers from a company called Netable software solutions started the process by sketching logos in various colours, fonts and illustrations. The company gathered as much information on the business as they could to determine who their target audience was and what services they wished to provide to the visitors of their website.
After several designs for the website they settled on one which clearly showed the purpose of the company, had clear navigation around the website, had relevant colours, fonts and images and a happy, sweet vibe that flowers portray.
Netable software solutions provide a recommendation and marketing ideas to enhance the website in this case study.
Some of these ideas include: Photos of products -“The design provided for empty sections of the page on the left hand side below the navigation. We recommended that photos of their products be displayed to fill this space. Viewing the same pictures again and again would have been monotonous so we designed the pages such that each time someone visits the website a different set of flower arrangement is loaded. We implemented the same with the catch phrase under the logo.”
The whole process took Netable software solutions two and half months to complete. Once the client was satisfied with their new website they moved the site to the production server and florigene website was made live.

Testimonail from Florigene:
"Excellent, I was very pleased with your customer relation and efficiency."

Netable software solutions have been updating Florigene’s website regularly with new details, advertisements and flower arrangement pictures as the seasons and styles come and go.

http://www.florigene.com/

http://www.netable.com.au/aboutus/website_design.php


Here are two examples of other flower websites. They both relate to Florigene by the relevant fonts, illustrations, photos and navigation around the website. The colours also provide a fresh, happy feel and vibe that is relevant to the companies.