ORGANIC OR GLAMOUR
I will be presenting about package design, and the different package ideas to promote products. Ive chosen to talk about two skincare/cosmetic brands, Jurlique and beneFit cosmetics. Both brands are as successful as each other but have completely different packaging and promotional material to attract consumers. Jurlique take from the environment only what they need. In an effort to leave the smallest possible footprint on this planet. Jurlique's branding and packaging on the products are natural looking and eco-friendly. BeneFit Cosmetics, known for its brightly coloured, candy themed cosmetics, are beautifully imaginative and utilize a fanciful 50's style and bold typography to communicate a brands personality built around the ideas of imagination, free spiritedness and individuality.