Wednesday, July 29, 2009

Post 1. The Love146 Case study – Rebranding (Justice For Children International) - Chris Nowlan

The Love146 Case study – Rebranding (Justice For Children International)

The Love 146 case study is an innovative example of graphic design being used effectively to reposition and re-brand services and the way in which the public perceives the 146 organisation.

Love146 works toward the abolition of child sex trafficking and exploitation through prevention and aftercare. Love146 trains aftercare workers, multiplies safe homes, aids socioeconomic development programs in high-risk communities and provides a voice for these victims of modern-day slavery. (1)

Since the Justice For Children International was rebranded by the design company Brains on fire to Love146. The Love146 organisation has taken off.

The emotional connection with that story has inspired a blog, increased volunteer sign-up, and increased awareness. With new sponsorship from the popular band “Paramore,” who wears the Love146 patches at all their shows, to Porsche Racing and more, awareness has skyrocketed. (1)

Design Firm

Other Examples

The 46664 campaign is a similar to the Love146 campaign , because it also help’s to solve the injustice of humans right’s and raise funds throughout the world through good graphic design.

The campaign is an initiative to inspire individual and collective action towards an AIDS-free world. At its core, the campaign is about bringing hope and inspiration to all affected by HIV/AIDS. Thus 46664 raises awareness about the HIV/AIDS pandemic and the underlying issues that influence it, such as poverty, lack of education, gender inequality, lack of access to health facilities and the denial of economic opportunities. (3)

Another example is GAP Activity Project’s, being rebranded to Lattitude, because of this process applications for placements have risen, with a strong platform now in place to develop the brand internationally as a leader in its field. This was done because of,

the organization works as a charity, placing some 2,000 students every year and enabling them to immerse themselves in the local culture and become members of that community. However, the radical expansion in the market for these services in recent years has amplified competition from both the private and charity sectors. Many of these competitors also used the word Gap in their titles – an issue further complicated by the presence of a major global retailer sharing the same name. (2)




1 comment:

  1. Great post. Good examples of graphic design for communicating very serious issues, not merely decoration...