Wednesday, August 12, 2009

The 360 Paper Water Bottle
Created by the industrial design team of Brandimage, New York, the paper water bottle was a finalist in the eco design category of IDSA’s 2009 IDEA Awards.
Innovation and problem-solving through responsible design, Responsible design is a philosophy that equates innovation with responsibility to people and the planet while being mindful of the environment impact.
The impetus for creating positive and social change in the products and services we buy and the lifestyles we lead will require shifting generations-old paradigms. We need a continual flow of Responsible design examples to illustrate our changing principles and to set the bar higher for upgrading standards.
The 360 Paper Water Bottle is a single serve water bottle made from sustainable sheet stock such as bamboo, palm leaves ect. An internal micro-thin film provides the liquid/ air barrier and the fusing material to join the two pressed halves together. The design enables the self-bundling of multiple containers to eliminate the need for separate six pack packaging.

Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled— meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience?

The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.


  1. Great post on an innovative and urgently necessary alternative to the plastic bottle.

  2. thats unreal akasha.....