Wednesday, August 12, 2009

Post 3 - Web Site Packaging - Robyn Rand

I found SM2, an established Australian digital strategy, development and delivery company in Brisbane, I chose to look at the case study of the new design for Musicadium's MySpace page which was absolutely packed with applications.
Musicadium needed to have embedded feeds for Flicker and Twitter as well as an RSS feed from their blog.
Musicadium relies on a range of marketing and social media tools, but the MySpace page is the most used so it is vitally important it was reliable and user friendly. It lets them share photos, journals and interests with a quickly growing network of clients/friends.With the introduction of MySpace Applications in 2008, SM2 now enables Musicadium to enhance the overall experience of their friends visit to the page.
Musicadium's MySpace page also uses images and content of their SM2 developed Joomla! (a content management system which enables you to build Web sites) and Code Ignitor (an Application Development Framework) developed website to allow the use of one online storage location and multiple use of the same content in various channels.
The use of Musicadium's Twitter feed has been the most effective channel in promoting more Twitter followers and really makes the site more personable.
SM2 also worked on a site for the Recreation Training Queensland Careers portal, targeted at school leavers and accessed as an information portal for jobs in Fitness, Sport and Recreation. After consulting with the clients SM2 provided a functional and creative design for a distinct and modern portal look and feel.
I think they succeeded in keeping it functional as well as having a distinctive sport and fitness look which would be appealing to a younger audience interested in these things.
The last similar example is another from SM2. This time they volunteered their time and skills to create and promote a Facebook group for Dana Elizabeth McCafferty - a 4 week old baby who died from whooping cough.
SM2 worked closely with another agency to create the Facebook group, a website and an email campaign to eliminate preventable illnesses. In less then 3 months the group had over 32000 members, showing that Facebook can be a very fast, effective medium to get a message out.