Wooden Toy magazine is a world renowned skate and design magazine, the trademark of which is super slick design mixed with decidedly impressive content by magazine's founders Timba Smits and Chris Meyer. The 'no rules' layout and design of Wooden Toy magazine is largely a credit to art director Smits, a self-confessed typography perfectionist. When he can't find a font to suit a certain page design, he hand draws the type himself, before scanning it into his trusty workhorse, an old Mac G4, and colouring it in Photoshop. The results are striking to say the very least. "We developed a publication with no fixed positions and a dedication to quality design and intricate typography. Each page is treated like a new publication itself," he says. Smits is also quick to point out that Wooden Toy is now in a class of its own. Strictly limited to 5000 copies, making it even more of a collector's item.
Mag's like "Wooden Toy quarterly" ar'nt the typical mag you would pick up doing the grocery shopping, reading it at the register...You know the ones with the fashion, latest recipes and most importantly...gossip of the stars! but what you dont know, or maybe hav'nt ever realised is the continuous repeatition every week, month etc. Each page, templated for each section. Its not creative, not adventurous, not personnalised or artistic, definately graphically layed out perfectly every time. but hey!...you found that little black dress you always wanted or those pair of Sex in the city heels you've been dying to try on, right!
I guess you get the jist of what im trying to say....so i found some other awesome mags worth checking out, like "King Brown" and "Monster Children"
You cannot help but fall in love with King Brown from the moment you remove it from its custom designed brown paper bag. The first things you'll notice, aside from the fact that it is a weighty and wonderful looking magazine, are the added surprises that come with it, usually stickers, confetti or stars, a coaster and other various extras. The magazine itself is beautifully designed and features the work and words of various artists, both local and international. King Brown is what you might call an independent magazine, as it does not have the backing of a big publishing firm behind it and runs on the passion of its staff. The magazines founder, Yok, an artist from Western Australia, started King Brown after seeing his first Lodown magazine. King Brown's content has a focus on art in all of its forms and the featured artists are allocated six pages each in which to showcase their work and tell their stories.
I love the way these magazines represent raw artistic talent, freedom to push thier creativity to the limit. No rules!
Wooden Toy mag has its own personal style, each and every detail is unique in itself...page after page, and has a handmade, personal feel towards the reader. Wooden Toy's intriguing articles, layout, illustrations, artistic flair and great sense of humour will have you struggling to put the book down. And to make it that little more personnel...each issue presents you with an official certificate of authenticity......with love.